About


Robin Sokoloff | Executive Director Loft227

A Creative Technology and Arts-Incubator With Dynamic Spaces in Midtown Manhattan.

Combining her craft talents as a producer, casting director, and choreographer, Robin Sokoloff spent her twenties developing interactive entertainment concepts for venues, record labels, and big brand events nationwide. Her high-profile rock show “Spotlight Live” ran for two years in the heart of Times Square on Broadway; featured on Good Morning America, The Today Show, The Whoopi Show, The Montel Williams Show, Fox 5 News, WPIX Channel 11 News, Good Day NY, and NY 1.

After starting up Data Insights and Analytics Firm SolvedByData (Freelancers Union, Microsoft, Mobile Commons, Heineken, Forbes), Robin set her sights on solving the problem of access to minority friendly and affordable space in New York City for artists and entrepreneurs. By leveraging her creative techspertise, building, design, and performing arts background, Robin designed Loft227: A performance and event venue providing enterprise level resources that supports new works that inspire, enlighten, and strengthen communities through interactive entertainment and political action.

As an incubator for new financial models in the arts, Robin has created a home for New York City’s best and brightest up-and-coming artists and innovators, having supported over 500 live events in under 5 years. Most recently, Robin Sokoloff fully produced “Queer Composers For Orlando”, “The Lost” – A New Play By Keelay Gipson, “The Giants” – A New Play By Matthew Jellison, “Bun In The Oven” – A Film By Jono Freedrix, and launched Hong Kong’s smash hit, “The Easy Hour” in New York City (I AM Concepts). Robin serves on the Board of The Musical Theater Factory: Developing of over 90 new musicals with more than 900 volunteers contributing over 15,000 combined hours of service.

Robin Sokoloff is a lifelong dancer, theater professional, and activist: Passionate about building platforms for women and minority voices. She is a graduate of New York University, Non-Traditional Employment For Women, and a member of The United Brotherhood of Carpenters and Joiners of America w/ Local 157; proud to have built this city she loves. Robin is a certified NYS Crisis Advocate for the Crime Victims Treatment Center; volunteering overnights at St. Luke’s/ Roosevelt and Lenox Hill Hospitals supporting victims of Domestic Violence and Sexual Assault. She’s also a mentor for CVTC, training new volunteers each year.

Robin is a sanctioned athlete with The United Skates Figure Skating Association.

Starting January 2017, You can join Robin and her team every Wednesday at Loft227 between 2pm – 6pm for political action, with organizer Greg Taubman leading the charge with 4hours4Years.

Chat With Robin: